A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She co-authored the award-winning book, “The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.” A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best...
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- General Atlantic Professor of Marketing
- Founder, Every Mother Counts
Christy Turlington Burns is the founder of Every Mother Counts, a campaign to end preventable deaths caused by pregnancy and childbirth around the world. In 2010, Burns directed and produced “No Woman, No Cry”, a documentary film about the global state of maternal health. Prior to her work as a global maternal health advocate, Burns focused her activism on smoking prevention and cessation after losing her father to...
- Chief Operation Officer, TaskRabbit
Stacy Brown-Philpot is a leader in operations and strategic management. Before taking the operational helm at TaskRabbit, Brown-Philpot served as Entrepreneur-in-Residence at Google Ventures, lending strategic expertise to the firm’s portfolio companies. Prior to that, she spent nearly a decade leading global operations for Google’s flagship products, including Search, Chrome, and Google+, and serving as Head of...
- Product Innovation and Marketing Consultant
Erika Shumate is a leader in product development and marketing with work experience with SavvyMoney, a financial services company, and Renewable Ventures. She has worked in strategic new business development, especially with regard to tax credits to finance solar panel installation.
Shumate received her MBA from Stanford University in 2011 where she served as the co-president of the Product Design and...
- Director, Executive, Co-Founder, Advisor
Tina Sharkey has created and scaled multiple consumer and media businesses to profitability worldwide. Most recently she served as the CEO of BabyCenter, LLC a wholly owned division of Johnson and Johnson. With more than 20 years of experience, she co-founded iVillage, led multiple businesses at AOL and started the digital internet division at Sesame Street. Sharkey is a global speaker at industry events, conferences...
- Gender Stereotyping and Under-representation of Female Characters in 200 Popular Children’s Picture Books: A Twenty-first Century UpdateHamilton, Mykol C., David Anderson, Michelle Broaddus and Kate Young. 2006. "Gender Stereotyping and Under-representation of Female Characters in 200 Popular Children’s Picture Books: A Twenty-first Century Update." Sex Roles, 55(11-12): 757-765.
- Actual Minds, Possible WorldsBruner, Jerome. 1986. Actual Minds, Possible Worlds. Cambridge, MA: Harvard University Press.
- Sympathy and Empathy: Emotional Responses to Advertising DramasEscalas, Jennifer Edson and Barbara B. Stern. 2003. “Sympathy and Empathy: Emotional Responses to Advertising Dramas.” Journal of Consumer Research, 29(4): 566-578.
- Once Upon a Brain: Neuroscience, Self, and StoryLewis, Thomas B. Once Upon a Brain: Neuroscience, Self, and Story. http://www.thomaslewis.com/class10.html
- Made to Stick: Why Some Ideas Survive and Others DieHeath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. New York, NY: Random House.
- The Secrets of Storytelling: Why We Love a Good YarnHsu, Jeremy. 2008. "The Secrets of Storytelling: Why We Love a Good Yarn." Scientific American, Sept 18 2008.
- To Sell Is Human: The Surprising Truth About Moving OthersPink, Daniel. 2012. To Sell Is Human: The Surprising Truth About Moving Others. New York, NY: Penguin Group.
- Sympathy and callousness: The impact of deliberative thought on donations to identiﬁable and statistical victimsSmall, Deborah , George Loewenstein, and Paul Slovic. 2007. "Sympathy and callousness: The impact of deliberative thought on donations to identiﬁable and statistical victims." Organizational Behavior and Human Decision Processes 102: 143–153.
- Fishing for Feelings: A Hook Helps!Escalas, Jennifer Edson, Marian Chapman Moore, and Julie Edell Britton. 2004, “Fishing for Feelings: A Hook Helps!” Journal of Consumer Psychology, 14(1&2): 105-113.
- Narrative versus Analytical Self-Referencing and PersuasionEscalas, Jennifer Edson. 2007. “Narrative versus Analytical Self-Referencing and Persuasion." Journal of Consumer Research, 34 (4): 421-429.
- Heart strings and purse strings: Effects of specific emotions on economic transactionsLerner, Jennifer, Deborah Small, George Loewenstein. 2004. "Heart strings and purse strings: Effects of specific emotions on economic transactions." Psychological Science, 15(5): 337-341.
- The role of narratives in consumer information processingAdaval, Rashmi, and Wyer, Robert S. Jr.. 1998. "The role of narratives in consumer information processing." Journal of Consumer Psychology, 7(3): 207-245.
- How stories make sense of personal experiences: Motives that shape autobiographical narrativesBaumeister, Roy F. and Leonard S. Newman. 1994. "How stories make sense of personal experiences: Motives that shape autobiographical narratives." Personality and Social Psychology Bulletin, 20: 676–690.
- Using drama to persuadeDeighton, John, Daniel Romer, and Josh McQueen. 1989. "Using drama to persuade." Journal of Consumer Research, 16: 335–433.
- Narrative Processing: Building Consumer Connections to BrandsEscalas, Jennifer Edson. 2004b. “Narrative Processing: Building Consumer Connections to Brands.” Journal of Consumer Psychology, 14: 168–79.
- The role of transportation in the persuasiveness of public narrativesGreen, Melanie C. and Timothy Brock. 2000. "The role of transportation in the persuasiveness of public narratives." Journal of Personality and Social Psychology, 79: 701–721.
- How storytelling shapes memory and impressions of relationship events over timeMcGregor, Ian and John G. Holmes. 1999. "How storytelling shapes memory and impressions of relationship events over time." Journal of Personality and Social Psychology, 76(3): 403-419.
- Knowledge and memory: The real storySchank, Robert C. and Robert P. Abelson. 1995. "Knowledge and memory: The real story." In Robert S. Wyer (Ed.) Knowledge and Memory: The Real Story (pp. 1-85). Hillsdale, NJ: Lawrence Erlbaum Associates.