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Christiana Shi
President, Direct to Consumer, NIKE Inc.
Former Clayman Institute Advisor

Christiana Shi is President of Direct to Consumer, responsible for e-commerce and retail organizations for NIKE, Inc. Prior to that, Christiana was Chief Operating Officer, Global Direct to Consumer (DTC) at NIKE, Inc., where she had oversight for DTC’s Global Store Operations, Real Estate, Finance, Supply Chain Operations and Information Technology. She is also was responsible for Retail Partner Management, and direction of the DTC businesses in Central and Eastern Europe and Emerging Markets. Christiana joined NIKE from McKinsey & Company, Inc. where she worked for the past 24 years across North America, Europe, Latin America and Asia providing leadership, expertise and strategic vision to senior executives of Fortune 200 consumer companies. For the past decade she held the position of Director and Senior Partner. Christiana is a graduate of Stanford University and has a Master in Business Administration from Harvard University’s Graduate School of Business.