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Resources for PBWC Commitments

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In partnership with the Professional Business Women of California (PBWC), we at the Clayman Institute curated a list of commitments that women and men can make to create a more equal world. During live polling at PBWC’s conference in 2015, close to 8,000 commitments were made in order to make progress in our personal and professional lives, as well as on behalf of all womankind. The top three commitments selected by conference attendees are:

My personal commitment is to:

  • Negotiate and Advocate for Myself

My professional commitment is to:

  • Reach for new opportunities

My commitment on behalf of womankind is to:

  • Mentor and sponsor women and girls

Given the priorities set at the PBWC conference in 2015, here are some key educational resources.

Negotiation: Getting More of What You Want

Research shows that missing an opportunity to negotiate can significantly reduce your opportunities down the road. Research also shows that in many ways, women are wise to think twice before asking: Their negotiation attempts are judged more harshly than those of their male counterparts. Stanford Business Professor Margaret A. Neale clarifies the gendered expectations women face and offers solutions for success.

Power & Influence

When people want to make an impression, most think a lot about what they want to say. Stanford Business Professor Deborah Gruenfeld cautions you to think twice about that approach. The factors influencing how people see you are surprising: Words account for 7% of what they take away, while body language counts for 55%. There is a body language of power. Gruenfeld introduces the body languages of authority and being approachable. Becoming fluent in matching body language to each situation can be a source of power and influence. Gruenfeld also shares leading social science research on the ways in which body language affects your psychology, in addition to influencing how others perceive you.

Harnessing the Power of Stories

When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. Stanford Marketing Professor Jennifer Aaker demonstrates the importance of story in shaping how others see you and as a tool to persuade. Aaker shares the elements of successful stories and makes the case for developing a portfolio of signature stories. Harnessing the power of story will enable you to be more persuasive, move people to action, and progress into your career.

What Works for Women at Work 

Many of the hurdles women face at work can be categorized into four patterns of bias. By seeing these patterns, women can stop feeling like their set-backs are purely personal failings, and start using the strategies outlined by Williams. Drawn from interviews with more than a hundred successful women, the strategies presented in these modules are practical tools for women to succeed at work now.

Strategic Partnerships: Mentoring and Sponsoring

In the fall of 2015, the Clayman Institute will launch two new videos on strategic relationships.  

The first video features Simmons College professor Stacey Blake-Beard on the power of mentoring.  In this video, Blake-Beard discusses how mentoring allows us to find common ground and build bridges across difference. She also provides strategies for creating productive mentoring relationships.

The second video features INSEAD professor Herminia Ibarra on the importance of networks for career advancement.  In this video, Ibarra highlights common misperceptions about networking, provides insights into the particular issues women face, and offers strategies for expanding your network.

Be sure to check back this fall when the videos will be available.  

Additional video resources are available at our Voice & Influence program page